Objective: Equip participants with foundational knowledge of Generative AI, highlighting its practical applications in business and marketing, while considering ethical implications.

Part 1: Unleashing AI in Business – From Basics to Advanced Applications (30 Minutes)

• Brief Overview and History (10 minutes): Introduction to AI’s evolution and transformative role in business, starting with basic concepts and history to understand how AI has developed over time. This section will also differentiate between Generative AI and Traditional AI, illustrating their unique impacts on industries.
• Interactive Activity (15 minutes): Participants explore and discuss AI tools like InVideo and Pictory, analyzing how these tools embody the advancements of Generative AI in transforming content creation and marketing strategies.
• Q&A Session (5 minutes): Opportunity to clarify doubts regarding AI's evolution, its different forms, and its role in enhancing business productivity and marketing efforts.

Part 2: The Art of AI Communication (30 Minutes)

• Prompt Engineering Intro (10 minutes): In-depth explanation of prompt engineering with the RGC (Role, Goal, and Context) framework, illustrating how to harness AI’s potential in marketing and customer engagement.
• Hands-On Activity (15 minutes): Attendees practice crafting effective prompts for AI tools, focusing on generating leads and creating marketing content.
• Reflection and Sharing (5 minutes): Discussion on how different prompts influence AI outcomes, enhancing marketing strategies.

Break (10 minutes)

Part 3: Navigating the Ethical Landscape of AI (30 Minutes)

• Ethics in AI (10 minutes): Overview of ethical considerations in AI, emphasizing their importance in building trust and maintaining transparency in marketing.
• Group Discussion (15 minutes): Deliberation on ethical dilemmas in AI-driven marketing campaigns, fostering a culture of responsible AI use.
• Wrap-Up (5 minutes): Summary of key ethical considerations, highlighting their impact on sustainable and effective marketing practices.

Part 4: Practical AI Applications for Tomorrow’s Marketers (30 Minutes)

• AI in Practice (10 minutes): Exploration of AI's role in creating dynamic marketing campaigns, using examples like Copilot, Gemini, and ChatGPT to illustrate diverse applications.
• Mini-Project Idea Generation (10 minutes): Interactive brainstorming session to develop AI-enhanced marketing projects, encouraging innovative thinking and application of AI tools.
• Forward Path (10 minutes): Guidance on continuous AI learning and development paths, emphasizing the importance of staying ahead in the marketing domain with AI skills.

Objective:

Empower business leaders with the knowledge and tools to harness the power of AI for creating innovative content, executing impactful promotion strategies, and integrating AI into business operations for enhanced efficiency and decision-making.

Workshop Overview:

Introduction (10 Minutes):

A brief welcome and overview, setting the stage for a transformative learning experience.

Part 1: Leveraging AI for Content Creation (30 Minutes):

Interactive Presentation: Exploration of AI tools for generating engaging content.

Hands-On Activity: Participants use AI to create a piece of business content.

Part 2: AI-Powered Promotion Strategies (30 Minutes):

Case Study Discussion: Analysis of successful AI-driven marketing campaigns.

Group Activity: Brainstorming session on AI-enhanced promotional strategies.

Coffee Break (10 Minutes):

A moment for relaxation and informal networking.

Part 3: AI Innovations in Business Operations (30 Minutes):

Expert Talk: Insights into AI's role in streamlining business processes.

Q&A Session: Opportunity for participants to engage with the expert.

Part 4: Customizing AI Solutions (20 Minutes):

Collaborative Workshop: Identifying and discussing AI integration in participants' businesses.

Wrap-Up and Next Steps: Summary of key takeaways and guidance on applying AI solutions.

Closing (10 Minutes):

Feedback collection and facilitation of networking opportunities among participants.

Why Attend?

Interactive Learning: Engage directly with AI tools and strategies through hands-on activities and discussions.

Expert Insights: Gain valuable knowledge from industry experts on leveraging AI for business growth.

Customizable Solutions: Discover tailored AI applications that can address your unique business challenges.

Networking Opportunity: Connect with fellow business professionals to share experiences and explore collaborations.